Last updated: 2026
Cheshire Baby Support is committed to protecting your personal data and respecting your privacy.
This policy explains how we collect, use and safeguard your information.
Who We Are
Cheshire Baby Support is owned and operated by Amanda Brooks, IBCLC, who is the data controller and registered with the Information Commissioner’s Office (ICO).
Contact details:
📧 amanda@cheshirebabysupport.co.uk
What Information We Collect
We may collect:
• Name, address, phone number and email
• Baby’s name, date of birth and feeding history
• Relevant medical information for feeding support
• Appointment and consultation notes
• Payment details
• Correspondence by email, phone, text or website contact form
We only collect information that is necessary to provide safe and effective care.
How We Use Your Information
Your information is used to:
• Provide infant feeding and tongue-tie support
• Maintain clinical records
• Arrange appointments and follow-up care
• Communicate about your treatment
• Meet legal, safeguarding and professional responsibilities
• Process payments
We never sell or broker your data.
Sharing Your Information
We will not share your information unless:
• There is a safeguarding concern
• Required by law
• You give consent for communication with other professionals
• Needed for insurance or legal purposes
• Anonymised data is used for audit or training
Payment data may be processed through secure payment providers.
Payments
Card payments may be processed via secure third-party systems that comply with industry security standards.
Data Storage & Security
Data is stored securely within the UK using password-protected systems and encrypted storage.
While we take appropriate steps to protect data, email and messaging systems cannot be guaranteed as fully secure.
Data Retention
By law:
• Children’s clinical records are retained until age 25
• Financial records are kept for 6 years
Your Rights
Under UK GDPR, you have the right to:
• Access your data
• Correct inaccurate data
• Request deletion where appropriate
• Restrict processing
• Object to processing
Requests can be made via email.
Complaints
You can contact us with any concerns. You also have the right to contact the Information Commissioner’s Office (ICO).